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Apple Event 2019: What Went Down

When it comes to putting on a show, very few companies do it like Apple.

Every year, at the Steve Jobs Theater in California, the mega tech company announces its latest product line, and people all over the globe are glued to their screens. This year’s event was no exception, and if you missed out, or just need a refresher on what happened, don’t worry, we’ve got you covered:

1. Apple TV+

This was what got the ball rolling. Apple CEO Tim Cook officially announced that Apple would be entering the streaming wars before the end of the year. Apple TV+ will be coming to an iProduct near you on November 1st, and will cost subscribers an astonishingly low $4.99/month.

You read correctly – only $4.99!

That’s likely to turn some heads. Cook also previewed some of the original content that the streaming service will broadcast. And that’s not all. Just to encourage you, if you buy a new iPhone, Apple will give you a free Apple TV+ subscription for one year. Cook & co. did not come to play.

2. New iPad

After last year’s iPad release, Apple had set the bar high for iPads. The 9.7-inch 6th generation has now been replaced by the 7th-gen 10.2-inch with Retina display. It will be on the market at $329.

3. Apple Watch

The Apple Watch Series 5 is here.

In addition to a few spec upgrades, the new Apple Watch will also have a built-in compass. A true watch of the future.

4. The big one – new iPhone!

The announcement we were all waiting for – the iPhone 11!

Within the first hour of the presentation, the 11th edition of arguably the most iconic smartphone was announced. The iPhone 11 also has a dual camera and will be available in a multitude of colors: white, frosty green, yellow, silver, black and red. Also, it will only cost $699, Apple slowing down on pricing phones above $1,000.

That doesn’t mean there wasn’t a phone that broke this barrier, though. The iPhone 11 Pro, the 11’s “big brother”, which has three cameras, will be $999, and the Pro Max will cost $1,099.

But we know what you’re all asking and the answer is yes – better cameras. Both phones have improved image processing, and a new HDR multi-shot mode.

5. Bonus: Price Drops

Turns out a lot of people were looking forward to this part of the show, so for the culture, we put it in here for you. There’s no shame in being a couple of years behind with these phones, in the words of Khalid, “we’re just young, dumb and broke.” So for you, for me, and for us, here is the full price line-up:

iPhone 8: $449 (was $599)

iPhone XR: $599 (was $749)

iPhone 11: $699

iPhone 11 Pro: $999

iPhone 11 Pro Max: $1,099

And that’s that about this year’s Apple Event – what will you be ordering?